From, the book of John Storey, I noticed three concepts of femininity from two ideologies, patriarchal ideology and feminist ideology, that can be used to explain in Thai women’s magazines. First, aesthetic physical beauty and dressing make women believe that they must be physically appealing in order to make more attractive (Storey, 2015). Because beauty and women are now synonymous, genuinely, no rigid meaning can explain what exactly the beauty is, as the beauty concept, based on traditional culture and norm appearance of such citizen, is diverse in every single country, region, and even between gender of a certain ones. Every culture is possible to have different definition of women beauty. The beauty should be diverse, more about being themselves. A white skin tone has been embedded in notion of Asian people due to traditional belief in skin color associated with economic and social status, and influx of white-skin trends of white countries, Western race. Asian people link a complexion to wealth and social class for a long time. In ancient, dark-skin people are considered to be a person from low class because they tend to work hard outdoor which always expose to sun liked farmers and workers. On contrary way, …show more content…
Also, I would like to integrate theological and methodological knowledge from what I have learned to the real-life cases. First, I explained why do Thai people do not like the word “Feminism”, a brief history of feminism, and a development of gender equality in Thailand such as cases from successful feminist movements, followed by an explanation of four classical types of feminism in Thailand, which are Liberal Feminism, Marxist Feminism, Radical Feminism, and Postmodern Feminism. Second, besides from the explanation of “Women at the cinema”, feminist roles in Thai film industry should be revealed to the society as well. Women’s role in Thai film is able to understand through watching Thai movie. Women’s oppression and female roles were portrayed in the example of Thai film “Jan Dara”. Third, like other countries, sexism towards women in magazine has been criticized in the Thai society. I was trying to analyze the contents and the word choice used in the women’s magazines, so that I can came up with three notions of femininity that can be linked with patriarchal ideology and feminist ideology: physical beauty and dressing of women, behavior across genders and behavior of feeling and emotional expression, women plays the submissive role as well as roles of mother and wife. With all of these elements, readers can