Levis Case Study

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1.PRODUCT

a.Brand name

Levi Strauss & Co. (LS & CO) is a private clothing company famous worldwide with the brand Levi's for jeans. Levi Strauss & Co. was founded in 1869 when Levi Strauss move from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a branch in New York for commodity trading. Although the company started production of the first jeans in the 1870s, modern jeans have not been produced until the year 1920. The company had a short test time in the 1970s and publish the list of shares listed publicly, but is still owned and controlled by descendants and relatives of four grandson of Levi Strauss. The company employs a staff of approximately 16,000 people worldwide

b.Variety

Levi’s jeans feels fashion …show more content…
Levi’s jeans will return and refund any items that their customers are not satisfied with within 28 days
( http://www.levi.com/GB/en_GB/customer-service/returns/returnspolicy )
● International contact line
● Levi’s jeans delivery system : Levi’s Jean offer the convenience for their customer through their fast shipping service worldwide
● Easy payment : Customers are able to pay their transaction through various type of payment and they can use any kind of Bank cards

d.Features

2.PLACE

Levi Strauss & Co. is a International corporation organized into three geographic units: Levi Strauss Americas (LSA) in San Francisco; Levi Strauss Europe (LSE) in Brussels; and Levi Strauss Asia Pacific, Middle East and Africa (LSAMA) in …show more content…
This budget is related to the communication of product which is between company and the consumer because before anything the communication reaches to the customer and brings the him to the product so this budget is really needful for the product and for sale

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