The main message that LevelCan has stood behind since the beginning was that it maintains cleanliness and organization within the home through keeping trash under control, the kitchen clean and organized, and also aiding in eliminating small daily stresses that could result (if not clean and organized). We would stress that (1) LevelCan is not your average trashcan, (2) LevelCan is simplistic and purposeful, and (3) LevelCan is the trashcan every family needs. We would want to highlight the fact that LevelCan is simplistic while also being purposeful making it different from the average trashcan, which is something every family needs in their life. By focusing on these related aspects, we would change existing beliefs and feelings, emphasize
