Ira C.Herbert begins his letter by presenting himself as someone with authority and the situation.The writer acknowledges the purpose of the letter and he is straightforward. “We are writing to ask you to stop using this theme or slogan in connection with the book (para 1)”.In other words Herbert is demanding to stop using their phrase. The immediate tone sounds bitter and commanding.On the other hand Richard Seaver recognizes the situation and addresses Herbet respectfully, In making this comment Seaver already sounds formal unlike Herbert who makes a request first before explaining his reasons as to why the use of their phrase is a problem. He then addresses that their company has been put in the same situation“Problems not unsimilar to the
