campaign. Aimed at childhood obesity, it is a “comprehensive initiative…dedicated to solving the challenge of childhood obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams” (“Let’s Move!”, n.d.) The program would encourage “healthier food in schools, better food labeling, and more physical activity for children” (“Let’s Move!”, n.d.). The campaign focuses on reforming behavioral and environmental factors to help children forge active lifestyles and healthy living through community involvement, including schools, parents, work places, and healthcare providers. Through a social perspective, the campaign hopes to inform children and their parents about healthier food choices. By involving the parents into making healthier food choices, it trickles down to the children. While lawmakers are not as involved in to the campaign, they are the ones that determine how the campaign is funded and whether or not they can use it as a way to influence votes in their favor. Economically, these families may live in an area were fresh foods and vegetables are not available and therefore it ties together with the state elected members whether or not they want to promote the campaign around the …show more content…
Studies show that soda has a 60:40 ratio of high fructose corn syrup to water, and it is not 50:50 like previously thought (Boseley, 2014). This is cause for concern because it suggests that Americans are consuming much more sugar than previously thought, and the amount of soda consumption continues to grow along with obesity rates. From a social perspective, the soda tax will hopefully curtail the amount of soft drinks that are purchased by all citizens, thereby limiting one aspect of the obesity epidemic. However, from a political perspective, it will be much harder to pass this type of tax. Giants in the soda industry such as Coco Cola and Pepsi would pour millions into advertising campaigns and lobbyists to convince loyal consumers that the soda tax would not be beneficial. Economically, the soda tax would provide a source of income for that particular state. With the additional money from the tax, it will hopefully lead to more funds to help combat the obesity