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Let There Be An Iphone Rhetorical Analysis

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In And Then Steve Said, “Let There Be an iPhone”, Fred Vogelstein reveals Grignon’s and other Apple employees attitudes towards the release of the iPhone by following its malfunction process and its cultural influence. Grigion a senior engineer for Apple represents his role in the successful company and how through many phases and developments, they were able to launch the presentation of the first iPhone without any malfunctions live. Vogelstien exposes the series of steps in the development of the iPhone in a lengthy and precautious process of the successful launch for the presentation of the iPhone, which includes the individual roles of each member of Apple and the malfunctions of the prototypes and the ability of engineers …show more content…
Everyone at the rehearsals knew if the glitches became an issue during the live presentation, Jobs would not be blaming himself for the problems (Vogelstien 618). He describes the actions of other Apple employees as an important factor in the success of developing the device. Such description of the malfunction process reveals Jobs attitude towards his employees if the glitches are presented during the live presentation in front of the world. Jobs isn’t going to take any blame for his engineers mistakes, they had to have answers. This negative rhetoric appears throughout the analysis of the developments steps of the iPhone …show more content…
After the launch of the iPhone and the releasing the iPhone not only had an economic impact but also a cultural one as well (Vogelstien 619). He describes on how Apple’s innovations have set off the entire rethinking of how humans start to interact with machines. Smartphones are becoming extensions of the brain. Such innovations brought to the world change the way people receive and process information. This description of the successful launch and release of the iPhone reveals its cultural influence in the society. This type of positive analytic genre appears in the lengthy analysis of the successful

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