Companies usually target celebrities to pitch their products to add value to their products. Like the spokesman, Leslie Jones that pitch products for Allstate. I believe they were added to the roster to appeal to the younger audience. There innovation perspective is to persuade consumers to really believe they are in good hands and adding Leslie Jones. I believed she possess one of the three factors such as; expertise, trustworthiness and likability. It’s been told these three factors are extremely effective to have to increase market shares and attract new customers. I believe some celebrities are not as effective as some because they may not be as influential to consumers or really not worth the significant investments that brands are
