The business environment of Lenovo is expanding to $30Billion global personal technology company with 27,000 people and customers in 160 countries. Wall Street Journal describe the market share progress of Lenovo as “A Market share Juggernaut”. Because the worldwide market share of Lenovo growing year by year
2009 worldwide market share is 6.5%
In 2012 it’s increase to 13.1%
Main factor of this success is it’s “Protect and Attack strategy” Lenovo’s channel chief Chris Frey defines this strategy, “It means we have to continue to protect our business that we acquired from IBM — our large account business — and we need to continue to protect our business in China where today we have over 30 percent share. That business is very important to us and …show more content…
Six sigma focuses in Continues process improvement to reduce variation in existing processes and it also focuses on new process design/compete redesign for wholesale redesign of processes as well as new product and services.
Lenovo is not alone in the market, the main competitors are
- Hewlett-Packard
- Toshiba
- Apple
- Dell
- Aser
SWOT analysis of Lenovo
Strength - Lenovo is very quick at responsiveness, they have 24*7 technical support centers
Knowledge of China’s market
Low cost production
Strategic alliance with suppliers
They have strong R&D, which they have taken over from IBM
Strong patents portfolio
Competency in mergers and acquisitions
Synergy of knowledge and diverse workforce
Weakness- Market share growth is slow due to competition; Fake products/ imitations affects sales
Opportunities- Growing smartphone market
Growing tablets market
Increasing global demand for PC
Government organizations increasing their spending on IT
Threats - Software piracy and clone market (especially in Chinese
2009 worldwide market share is 6.5%
In 2012 it’s increase to 13.1%
Main factor of this success is it’s “Protect and Attack strategy” Lenovo’s channel chief Chris Frey defines this strategy, “It means we have to continue to protect our business that we acquired from IBM — our large account business — and we need to continue to protect our business in China where today we have over 30 percent share. That business is very important to us and …show more content…
Six sigma focuses in Continues process improvement to reduce variation in existing processes and it also focuses on new process design/compete redesign for wholesale redesign of processes as well as new product and services.
Lenovo is not alone in the market, the main competitors are
- Hewlett-Packard
- Toshiba
- Apple
- Dell
- Aser
SWOT analysis of Lenovo
Strength - Lenovo is very quick at responsiveness, they have 24*7 technical support centers
Knowledge of China’s market
Low cost production
Strategic alliance with suppliers
They have strong R&D, which they have taken over from IBM
Strong patents portfolio
Competency in mergers and acquisitions
Synergy of knowledge and diverse workforce
Weakness- Market share growth is slow due to competition; Fake products/ imitations affects sales
Opportunities- Growing smartphone market
Growing tablets market
Increasing global demand for PC
Government organizations increasing their spending on IT
Threats - Software piracy and clone market (especially in Chinese