Lennar Corporation Case Analysis

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THE LENNAR CORPORATION JOINT VENTURE INVESTMENTS
Background Information
Lennar Corporation is one of the largest residential home builders in USA.It is a provider of real estate related financial services, commercial real estate, investment management and finance company.Lennar Corporation was started in 1954 by Arnold Rosen.Arnold Rosens intial construction company was known as F & R builders In 1956 Arnold Rosen entered into joint ventures with Leonard Miller combining Rosens strengths in building and construction and Millers land management and marketing skills. The company targeted the low and medium-price residential market, including new home buyers and buyers looking to purchase retirement homes in the greater Miami Area.In 1969 with the intention of making their joint venture a publicly owned company Lennar Corporation was formed with F&R Builders as its primary asset.In 1973 Lennar Corporation acquired Mastercraft Homes Inc. and Womack Development Company in Phoenix Arizona.This was followed by further purchases of Bert L. Smokler & Company and Dreyfus Interstate Development..In 1982 it entered into a joint propert-development venture with Toronto based Traders Group Ltd, the

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