Major Competitors of Lego: Mega Blocks, TYCO, Fisher Price, Hesbro
Threats: Licensed rights are expiring soon so there is a need to innovate and expand.
LEGO a company founded during the great depression in 1932 by Danish carpenter Ole Kirk Kristiansen and his sons has become the fourth most recognizable toy brand in the world. Starting with only 12 employees to currently have over 9000 is a real accomplishment. During their many years in existence challenges are bound to happen. With the iconic red brick being challenged in court to the threat of new and existing competition like HESBRO. With their expansion into films and video games they treat of media giant Disney is just over the horizon.
Threat of new entrants
Bargaining power of
Threats: Licensed rights are expiring soon so there is a need to innovate and expand.
LEGO a company founded during the great depression in 1932 by Danish carpenter Ole Kirk Kristiansen and his sons has become the fourth most recognizable toy brand in the world. Starting with only 12 employees to currently have over 9000 is a real accomplishment. During their many years in existence challenges are bound to happen. With the iconic red brick being challenged in court to the threat of new and existing competition like HESBRO. With their expansion into films and video games they treat of media giant Disney is just over the horizon.
Threat of new entrants
Bargaining power of