Lego Canada Swot Analysis

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LEGO Canada
The Lego Group is a family-owned company with its base on Billund, Denmark, and it is well known for the creator of Lego brand toys. The company was established in the year 1932 by Ole Kirk Christiansen. The word Lego is actually derived from the Danish words "leg godt", which means "play well". The word "lego" means "I put together" in Latin, and "I connect" or "I tie" in Italian. In the first half of 2014 the Lego Group became the world's main toy company by market value, surpassing Mattel. Lego joined hands with the oil company Royal Dutch Shell in the 1960s, using the company's logo in some of its construction sets. This joint venture continued until the 1990s, and was renewed again in the year 2011.

Facts about LEGO Canada
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The Lego Group created four amusement parks across the globe, known as "Legoland". Each park features large-scale Lego models of well-known landmarks and miniature Lego models of well-known cities, as well as Lego themed rides. True to its dictum ‘Only the best is good enough’, the LEGO Group always gives emphasis the importance of high quality from the year 1932, where the founder Ole Kirk Kristiansen started creating wooden toys. LEGO Group all through the years always dedicated to offer top quality and safe products - and it still they are continuing to doing so even after 82 years after the foundation. LEGO products are tested thoroughly to live up to the strictest safety and quality standards. This approach has made children and adults return to LEGO products time and …show more content…
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