Jeremy Niehuss
Mrs. Fountain
English Composition 101
15 October 2015
The Beauty of LEGOs
Can imagination and self-discovery be bought? In 1981, LEGO launched an advertisement campaign for their world-renowned building blocks which attempts to prove that it can. The ad presents a cute red-haired girl with pig tails holding her masterpiece, a colorful fortress, which the ad describes as simply beautiful. By describing this assortment of blocks arranged in a disorganized manner as beautiful, the ad also encourages parents and caregivers to be proud of their children’s creations as they discover themselves. LEGO’s ad is extremely successful in selling happiness for a child, regardless of gender, by promoting imagination and self-discovery through …show more content…
The second paragraph states that LEGO’s Building Sets for children three to seven are designed to be colorful and fun for this younger generation just starting to discover the world around them. The third paragraph states that blocks for seven to twelve year olds are designed for the realism children that age build with. Children this age wish to act like the adults they admire. LEGO tailors to this behavior by creating more detailed building blocks. In this section of the advertisement, LEGO does a good job of showing their company agenda as stated on their official website. LEGO states, “We believe that play is essential for children’s development in that it stimulates their learning abilities by fostering creativity. Creativity supports critical thinking, sparks curiosity, and facilitates learning by doing, which is why we support the notion that children should have access to play.” LEGO is a company known for appealing to a wide range of ages, and this advertisement does an excellent job of displaying this to viewers. LEGO has been a company of much prestige and notoriety for decades, and this ad shows much of why that is. This ad is very successful in appealing to the emotions of the parent through the attraction of a child’s creativity. LEGO attempts to present their products in a light that is contrary to many of the money-hungry toy companies of America. LEGO is successful with this advertising campaign because it shows that it does not matter the gender, level of creativity, or age of a child to enjoy playing with their blocks and developing as a
Mrs. Fountain
English Composition 101
15 October 2015
The Beauty of LEGOs
Can imagination and self-discovery be bought? In 1981, LEGO launched an advertisement campaign for their world-renowned building blocks which attempts to prove that it can. The ad presents a cute red-haired girl with pig tails holding her masterpiece, a colorful fortress, which the ad describes as simply beautiful. By describing this assortment of blocks arranged in a disorganized manner as beautiful, the ad also encourages parents and caregivers to be proud of their children’s creations as they discover themselves. LEGO’s ad is extremely successful in selling happiness for a child, regardless of gender, by promoting imagination and self-discovery through …show more content…
The second paragraph states that LEGO’s Building Sets for children three to seven are designed to be colorful and fun for this younger generation just starting to discover the world around them. The third paragraph states that blocks for seven to twelve year olds are designed for the realism children that age build with. Children this age wish to act like the adults they admire. LEGO tailors to this behavior by creating more detailed building blocks. In this section of the advertisement, LEGO does a good job of showing their company agenda as stated on their official website. LEGO states, “We believe that play is essential for children’s development in that it stimulates their learning abilities by fostering creativity. Creativity supports critical thinking, sparks curiosity, and facilitates learning by doing, which is why we support the notion that children should have access to play.” LEGO is a company known for appealing to a wide range of ages, and this advertisement does an excellent job of displaying this to viewers. LEGO has been a company of much prestige and notoriety for decades, and this ad shows much of why that is. This ad is very successful in appealing to the emotions of the parent through the attraction of a child’s creativity. LEGO attempts to present their products in a light that is contrary to many of the money-hungry toy companies of America. LEGO is successful with this advertising campaign because it shows that it does not matter the gender, level of creativity, or age of a child to enjoy playing with their blocks and developing as a