Debra Horton is the founder and owner of Learning to Know daycare. She has spent her life and career dedicated to early childhood education, and this devotion shows through the success and prosperity of the businesses she owns and manages. Learning to Know is a daycare center with multiple locations in Clifton Park and Saratoga Springs. Originally founded in 2011 in Clifton Park, it has expanded throughout the years and maintained its reputation as a safe and loving educational environment for young children.
As an owner her responsibilities and daily tasks remain numerous and time consuming- she works about 80 hours a week and is responsible for “everything- teaching, directing, managing staff, communicating with parents, completely all the …show more content…
It was set by my passion for young children and early education and it’s continually instituted by my directors and putting it all in writing via handbooks.”
During our interview, Debra pointed out the importance of location, reliable staff, and a solid business plan.
If she could go back in time and give herself one piece of advice, it would be “to go with my gut and not spend so much time second guessing my decisions. I think if I had more confidence in my decisions especially when it comes to expanding or opening a new site I would have saved myself a lot of stress.”
Marketing is not a large part of Learning to Know’s popularity and success. In fact, “I don’t really market at all. 99.9% of our business for all locations is word of mouth. I do have an updated website for LTK, and we have done two FB campaigns recently to help fill our new kindergarten and our new infant classroom.” Marketing has not been necessary in her field as parents are much more likely to trust a friend or relative who has had a good experience with childcare than they are to see a catchy ad and put all their trust in teachers based on the company’s marketing ability.
Learning to Know is set up as an LLC, while Debra’s other business, Tiny Tots, is set up as a sole
As an owner her responsibilities and daily tasks remain numerous and time consuming- she works about 80 hours a week and is responsible for “everything- teaching, directing, managing staff, communicating with parents, completely all the …show more content…
It was set by my passion for young children and early education and it’s continually instituted by my directors and putting it all in writing via handbooks.”
During our interview, Debra pointed out the importance of location, reliable staff, and a solid business plan.
If she could go back in time and give herself one piece of advice, it would be “to go with my gut and not spend so much time second guessing my decisions. I think if I had more confidence in my decisions especially when it comes to expanding or opening a new site I would have saved myself a lot of stress.”
Marketing is not a large part of Learning to Know’s popularity and success. In fact, “I don’t really market at all. 99.9% of our business for all locations is word of mouth. I do have an updated website for LTK, and we have done two FB campaigns recently to help fill our new kindergarten and our new infant classroom.” Marketing has not been necessary in her field as parents are much more likely to trust a friend or relative who has had a good experience with childcare than they are to see a catchy ad and put all their trust in teachers based on the company’s marketing ability.
Learning to Know is set up as an LLC, while Debra’s other business, Tiny Tots, is set up as a sole