Learned Needs Theory: Social Norms And Past Experience

Based on learned needs theory concept, it amplified or suppressed through self-concept, social norms and past experience. Therefore, needs can be learned and strengthened through reinforcement, learning and social conditions. There are three learned needs including, need for achievement, affiliation, and power. First of all, need for achievement is to reach goals, take responsibility, and want reasonably challenging goals. Secondly, need for affiliation describes desire to seek approval, conform to others’ wishes, and avoid conflict. Moreover, it determines effective executives that have lower need for social approval. The last learned need is the need for power.
It reveals desire to control one’s environment and indicates between personalised