In early August 2003, the nationwide sales of Leapfrog’s LittleTouch LeapPad from the major retailers showed a total of 360 units during the introductory weekend. From this sales data, Leapfrog’s forecasting models had estimated the projected holiday demand was approximately 700,000 if the trend continued, which is 50 percent more than what Leapfrog had requested Capable Toys to produce. It only takes a few days (one week at most) for Leapfrog to arrange the increase in production with Capable Toys. This fast reaction to growing demands is all made possible by the global supply chains and
