The Lean Kaizen Heinz Ketchup Plan
The continuous cycle of Lean Kaizen activity has seven phases (Choudhury, 2017). The first phase starts with identifying any opportunities or establishing what’s important. Next, the Kaizen cycle involves analyzing the process, developing optimal solutions, and implementing those solutions. After executing the solutions, studying the results are crucial to determine the success (Choudhury, 2017). Finally, standardizing the successful solutions and planning for the future will take the organization beyond simple productivity changes. Implementing Lean Kaizen in the Heinz Ketchup sales and marketing process can help decrease costs of sales and increase sales growth by eliminating non-value adding activities …show more content…
Future planning and how to continue Lean Kaizen for the Heinz Ketchup sales and marketing process going forward is the last stage of implementation. To prevent the Lean Kaizen implementation from failing, if one or more elements of the Heinz Ketchup sales and marketing process, i.e. sales planning, lead generations, administration, sales conversion, and customer retention, as well as executing the marketing plans are not operating effectively, then the root causes must be identified, addressed, and resolved to sustain continuous improvement. In addition, to sustain the Lean Kaizen implementation Kraft Heinz can also integrate other lean tools such as …show more content…
PDCA is an interactive methodology for implementing continuous improvements which means Heinz would simply combine the two approached to further prevent failure of implementation of Lean Kaizen into the sales and marketing process. The CEO of the financial software giant Intuit, Brad Smith, is an outspoken advocate for Lean thinking. Smith believes that when employees are permitted 10 percent of their time to work on improvement using experimental approaches like PDCA-based on Kaizen it will encourage them to test and propose changes.
Applying Lean Kaizen to the problems on a routine basis will alleviate obstacles. However, implementing the process and supporting and monitoring it from the top down through the organization will prevent the company from reverting to old habits. This empowers Kraft Heinz to standardize the solution across the sales and marketing process successfully. As a result, the company will be rewarded with increased revenue and customer satisfaction. In turn, Kraft Heinz should reward their employees for continuous improvement as a lean
The continuous cycle of Lean Kaizen activity has seven phases (Choudhury, 2017). The first phase starts with identifying any opportunities or establishing what’s important. Next, the Kaizen cycle involves analyzing the process, developing optimal solutions, and implementing those solutions. After executing the solutions, studying the results are crucial to determine the success (Choudhury, 2017). Finally, standardizing the successful solutions and planning for the future will take the organization beyond simple productivity changes. Implementing Lean Kaizen in the Heinz Ketchup sales and marketing process can help decrease costs of sales and increase sales growth by eliminating non-value adding activities …show more content…
Future planning and how to continue Lean Kaizen for the Heinz Ketchup sales and marketing process going forward is the last stage of implementation. To prevent the Lean Kaizen implementation from failing, if one or more elements of the Heinz Ketchup sales and marketing process, i.e. sales planning, lead generations, administration, sales conversion, and customer retention, as well as executing the marketing plans are not operating effectively, then the root causes must be identified, addressed, and resolved to sustain continuous improvement. In addition, to sustain the Lean Kaizen implementation Kraft Heinz can also integrate other lean tools such as …show more content…
PDCA is an interactive methodology for implementing continuous improvements which means Heinz would simply combine the two approached to further prevent failure of implementation of Lean Kaizen into the sales and marketing process. The CEO of the financial software giant Intuit, Brad Smith, is an outspoken advocate for Lean thinking. Smith believes that when employees are permitted 10 percent of their time to work on improvement using experimental approaches like PDCA-based on Kaizen it will encourage them to test and propose changes.
Applying Lean Kaizen to the problems on a routine basis will alleviate obstacles. However, implementing the process and supporting and monitoring it from the top down through the organization will prevent the company from reverting to old habits. This empowers Kraft Heinz to standardize the solution across the sales and marketing process successfully. As a result, the company will be rewarded with increased revenue and customer satisfaction. In turn, Kraft Heinz should reward their employees for continuous improvement as a lean