In a social experiment conducted by Solomon Asch of 1951, Asch studied the impact of how social pressure from the majority can affect a person to conform (McLeod). The experiment consisted of one participant in a group of actors and all were asked to match the test line to a line most similar. In revealing their answers, the participant was asked to answer last out of the group while the actors all purposely answered incorrectly. With over 12 trials of the experiment, nearly 75% of the participants conformed to answering the question incorrectly at least once. This trend of conformity is also seen in today’s social influence. The increasing use of media has encouraged and aided society’s transition to conformity through social media and forms
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Huxley argues that the use of media is leading to conformity resulting in the loss of individualism, which is relevant to contemporary society because citizens are conforming through the influence of social media and …show more content…
There is a government office dedicated to the marketing of views of the World State to its citizens which promotes their use of propaganda. Inside the office of the Bureaux of Propaganda, there “were the search laboratories and padded rooms in which the Sound track writers and synthetic composers did the delicate work” (66). Similar to how today’s society receives information from sources of media, the citizens of the World State received information from synthetic music, sleep teaching and more. Nonetheless, the propaganda is heavily regulated by the World State as seen through Helmhotlz Watson, a psychologist and teacher at the College of Emotional Engineering on propaganda. While giving his lecture on propaganda, Watson attempted to “give them one [he’d] just written himself”, although it was “pure madness, of course; but [he] couldn’t resist it” (180). By writing his own propaganda, Watson was reprimanded and threatened for going against the approved material, therefore, displaying how propaganda is controlled by media sources. These sources of propaganda in both societies have been used to condition citizens to believe information that supports a certain goal or point of
Huxley argues that the use of media is leading to conformity resulting in the loss of individualism, which is relevant to contemporary society because citizens are conforming through the influence of social media and …show more content…
There is a government office dedicated to the marketing of views of the World State to its citizens which promotes their use of propaganda. Inside the office of the Bureaux of Propaganda, there “were the search laboratories and padded rooms in which the Sound track writers and synthetic composers did the delicate work” (66). Similar to how today’s society receives information from sources of media, the citizens of the World State received information from synthetic music, sleep teaching and more. Nonetheless, the propaganda is heavily regulated by the World State as seen through Helmhotlz Watson, a psychologist and teacher at the College of Emotional Engineering on propaganda. While giving his lecture on propaganda, Watson attempted to “give them one [he’d] just written himself”, although it was “pure madness, of course; but [he] couldn’t resist it” (180). By writing his own propaganda, Watson was reprimanded and threatened for going against the approved material, therefore, displaying how propaganda is controlled by media sources. These sources of propaganda in both societies have been used to condition citizens to believe information that supports a certain goal or point of