Additionally, the paper will discuss recommendations for incorporating social media into the market segments Digital Warriors is targeting i.e. Mercedes and Workhorse. Discussions on how to measure the results of these recommendations is also included. According to the Social Media Examiner’s 2015 Social Media Marketing Industry Report, 92% of marketers report that social media is important to their business and 75% of business engaging in social media activities reported an increase in traffic to their websites (Zeckman, 2015). Though the true impact on the businesses is not yet known, the benefits are evident. Benefits companies like Digital Warriors can
Additionally, the paper will discuss recommendations for incorporating social media into the market segments Digital Warriors is targeting i.e. Mercedes and Workhorse. Discussions on how to measure the results of these recommendations is also included. According to the Social Media Examiner’s 2015 Social Media Marketing Industry Report, 92% of marketers report that social media is important to their business and 75% of business engaging in social media activities reported an increase in traffic to their websites (Zeckman, 2015). Though the true impact on the businesses is not yet known, the benefits are evident. Benefits companies like Digital Warriors can