Opportunities targeting to leading-edge boomers and seniors
Efficient marketing plans start with the assessment of your marketplace, and senior citizens make up a considerable portion of this demographic. Marketing to seniors involves ascertaining a relationship, building trust and providing opportunities for growth, learning and interaction. Seniors are known for developing long-term brand loyalty, so an honest and forthright approach is important to reaching this vital segment of the population.
In the book “No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors”, marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a tip to targeting the leading-edge boomer and senior market. In this published version of …show more content…
Leading-edge boomers will remain in family leadership for some time to come.
John Martin, CEO of The Boomer Project, predicts that boomers lead more households than any other generation. By this can be understood, in coming years, the boomer will be at the epicenter of household, health-care, financial, and other resolutions for his own family, his boomerang adult kids who've moved back in, and his senior parents, who've also moved in.
Therefore there some suggestions to make adaptations by many industries -- home remodeling leaps to mind -- to capitalize, and a whole new field of multifamily household services and family-leader support services. Family therapists, life coaches, a new wave of personal growth seminars, a spate of self-help books, a new kind of financial planner, new designs in refrigerators, garage storage. . . what else?
2. Dragged, kicking and screaming, or seeking ways to ease life’s burdens, or seeking new social and entertainment options, leading-edge boomers and seniors will get more and more wired.
We suppose this to be pushed forward as physical-world services become less available and bear surcharges, overwhelming and even forcing acceptance of online services. Boomers will be guided into acceptance, dissatisfied or not, of conducting their business, doing their banking, interacting with their doctors and much, much more
Efficient marketing plans start with the assessment of your marketplace, and senior citizens make up a considerable portion of this demographic. Marketing to seniors involves ascertaining a relationship, building trust and providing opportunities for growth, learning and interaction. Seniors are known for developing long-term brand loyalty, so an honest and forthright approach is important to reaching this vital segment of the population.
In the book “No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors”, marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a tip to targeting the leading-edge boomer and senior market. In this published version of …show more content…
Leading-edge boomers will remain in family leadership for some time to come.
John Martin, CEO of The Boomer Project, predicts that boomers lead more households than any other generation. By this can be understood, in coming years, the boomer will be at the epicenter of household, health-care, financial, and other resolutions for his own family, his boomerang adult kids who've moved back in, and his senior parents, who've also moved in.
Therefore there some suggestions to make adaptations by many industries -- home remodeling leaps to mind -- to capitalize, and a whole new field of multifamily household services and family-leader support services. Family therapists, life coaches, a new wave of personal growth seminars, a spate of self-help books, a new kind of financial planner, new designs in refrigerators, garage storage. . . what else?
2. Dragged, kicking and screaming, or seeking ways to ease life’s burdens, or seeking new social and entertainment options, leading-edge boomers and seniors will get more and more wired.
We suppose this to be pushed forward as physical-world services become less available and bear surcharges, overwhelming and even forcing acceptance of online services. Boomers will be guided into acceptance, dissatisfied or not, of conducting their business, doing their banking, interacting with their doctors and much, much more