Leadership Styles: Richard Branson Essay

1020 Words Apr 28th, 2006 5 Pages
Leadership Paper: Richard Branson

Richard Branson has been practically a household name in the U.K. for the past 20 years and is also well respected in the business world. He is the founder of the Virgin Group, known for record labels, cellular phones, airlines, and many other business ventures. He is responsible for a $5 billion empire consisting of over 200 different companies around the world. (ICFAI, 2002) Branson is also known for his unique character and leadership styles, one who is not afraid to take risks, and believes that people are the foundation to his company's success. If I were to first characterize his leadership style I would say he is definitely a democratic leader. He truly feels that getting other peoples
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He even writes all 5,000 of his employees a letter inviting them to call or write him with their problems, ideas or dreams. (Shepler, 1998) I think for him though, his sheer ambitious and over-achievement oriented personality has been the most important trait. He started with a small Student newspaper at 17 and quickly grasped any opportunities he saw. His newspaper evolved into a mail order music store when he saw people paying too much for records in the U.K., and ultimately developed it into Virgin Records signing major bands across the world. His current group of business' range anywhere from Cola products to clothing, it seems as if nothing is out of his reach. I would like to say there must be some limitations for Richard Branson but it seems that all of his leadership qualities have made him quite a success. He has said before that every business venture he joins in is not solely for the money, but for one reason or another he seems to make a profit every time and the Virgin Empire just gets bigger. If I could think of one limitation, the only thing may be getting too over ambitious to the point where he makes some bad business deals. His recent adventure with the Virgin Galactic may be an example with space travel being such an out of reach market, but still yet to be determined. Richard Branson is has truly been a unique leader and an

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