Leadership Style And Characteristic Of Richard Branson Essay

1891 Words Aug 30th, 2014 8 Pages
Leadership style and characteristic of Richard Branson virgin group
Introduction
Leadership is an important factor that contributes to the success of a venture. Managers or entrepreneurs have the liberty to choose a leadership style that they think will produce positive results in a profit making organization. These leadership skills include; charismatic leadership, people-oriented leadership, servant leadership, task-oriented leadership, and transformational leadership. Each leadership style has its advantages and shortcomings.
This paper is aimed at assessing the leadership offered by Richard Branson, the founder and leader of Virgin Group. Branson has been using a unique way of leading his employees resulting to a successful journey of economic prosperity. The group has invested in a wide range of ventures and offered employment to over 50,000 people in 30 countries across the globe. The group has invested in a total of 300 companies across the 30 countries which are found in different continents.
Key Elements of Richard Branson Leadership
Branson has been applying transformational leadership as the main element of leadership. Over the years, He has shifted from one business variety to another in order to live his dreams. His leadership has been focused on delegating duties to the different employees. Also, he allowed the workers to make important decisions that will, otherwise, be reserved to the management. In his leadership, he discouraged concentration on hierarchy…

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