Essay on Leadership in Business Richard Branson

1582 Words Apr 19th, 2013 7 Pages
PERSONAL DEVELOPMENT PLAN & TUTORING
“LEADERSHIP IN BUSINESS”
By: Dr. Saskia J.M. Harkema MBA

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Richard Branson
Founder of Virgin Group

Made by:
Bernadette Yolanda
S 36010 - Pre Master Program yolanda.bernadette@yahoo.com +31647326417
March 19th 2013 •
Wittenborg University
Apeldoorn, Netherlands
2013
TABLE OF CONTENTS

Title………………………………………………………………………………………………………………………… 1
Table of Contents…………………………………………………………………………………………….....…. 2
1. Introduction……………………………………………………………………………………………………….. 3 1. Purpose…………………………….………… 3 2. Background…………………………..….… 3
2. Analysis………………………………………………………………………………………….…………...……… 4 2.1 Richard Branson……………………….…. 4 2.2 Characteristic………………..….………... 4 2.3
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2.2.2 Passionate Passion is an important characteristic for a leader. It is essential for task accomplishment. Passion is more likely to exist in entrepreneurial leader and Branson should be regarded as passionate leader. 2.2.3 Courage – Risk Taker Another important leadership characteristic and personality traits are courage that means to take a risk and initiatives. One of the examples is when there’s a competition in US to sell out Virgin records to save the financials of Virgin Atlantic. In that moment, he also decided to switch bank because lack of support and advice for Virgin Records.[3] 2.2.4 Creativity To think creative is the first step to innovate something. One of the example Branson’s creativity regarding the airlines is using touch-screen to order food in planes. This idea comes up while the other airlines were trying to cut all of the unimportant costs.[4] 2.2.5 Insightful and Knowledgeable To be successful in business, the leaders must master in it and know the competitor of the business. Branson have the insight and knowledge that needed to run the business. Insight and knowledge also helps him speeding up the decision-making.

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