Jennifer Lopez is one of the rare women who fits the current mold of beautiful. …show more content…
Not only is it the closest to the camera but the right side of her face is highlighted whereas the left falls into the shadows. Strategic highlighting, as well as the black and white filtering of this photo, depicts a level of class and a hint mystery. The shadowing, to an extent, distorts the models more delicate features, allowing consumers to more easily envision themselves as the face in the photo. The highlighting in the image is placed only on the right side of her face where the product name can be found. The product name “Voluminous Superstar”, is positioned on the models right cheek. Ordinarily, placing wording across the face of a model would be distracting, however, this positioning does just the opposite. By placing the text directly below the focal point of the ad, and directly in the main highlighting, the consumer is drawn to the text immediately after they are drawn in by the models