Le Macaron Essay

Midtown is a place that fosters an abundance of thriving businesses. As a result, it was named the second largest business district in Atlanta. Recently Le Macaron, a French franchise, has opened a new location in the Midtown area. In the business world, it is important to have a good location and good relationship with the neighboring businesses. Le Macaron is placed next to World of Beer and Sense of Touch, a massage parlor. An apartment complex is placed above it as well. This makes for an ideal location, because it is heavily populated, and from day to day will get a lot of traffic. Le Macaron uses different business tactics to make their grand opening, and franchise, thrive.
In businesses like Le Macaron it is important to have good physical appeal to draw people into your shop. The grand opening did this very well. There were bright pink …show more content…
Le Macaron’s location seemed to be very beneficial in bringing customers. While observing those who went in many came from surrounding locations. World of Beer customers who were neglected due to the busyness of the restaurant came over to eat at Le Macaron instead. Other customers would stop in after they had finished eating for a dessert to take home. Many customers leaving Sense of Touch also stopped by to eat at Le Macaron. Three employees from there stopped by after their shift as well, to eat some gelato and hang out after a day of work. A large family came down from the apartment complex above and stopped in for some macarons as well. A young couple got macarons to go after eating across the street at Gyros Bros. There were many people running on the sidewalk and would go inside and get something to go after they had finished working out. Le MAcaron was placed in a very busy part of midtown and neighbors other businesses that are not competitors but rather complement the franchise and work