Lay's Kettle Cookeed Jalapeno Advertisement

The ad I selected is a Lay’s Kettle Cooked Jalapeno chip advertisement printed in People Magazine. The ad depicts a garage band with three members while the bottom shows the actual chip product. The overall message of the ad (explained further below) works with the design principles to create a bold unique message for the customer.

For starters, I believe this ad is targeted towards the average young/middle-aged person. The message of the ad is to avoid a “plain” life and add some excitement like the jalapeño flavor creates. This idea can be supported by the younger/middle-aged men in the picture. They are playing in a small garage band, nothing super fancy. The garage itself is filled with paint cans and old records showing that these are just average people, not super high class by any means. In addition, since this ad was found in People it further supports the claim that this ad is focusing on middle class people as they are the main basis of the magazine’s clients. People who also read this magazine want to try and be a little unique and bold like the celebrities they are reading about. …show more content…
“Life gets plain if you don’t add flavor. Life’s Tasty. Crunch on,” lets the reader think that this is a unique product that will help add a little flair to their life. The goal of this ad was to make the reader think if their life choices are plain or not. The reader can reflect on incorporating more “flavor” in their life and in their shopping choices. The vibe of the band mixed with the ad’s message really helps bring visibility to the company’s