Sales of Goods Act 1979:
The goods must be:
• as described
• of satisfactory quality
• fit for purpose All marketing should describe all products accurately and confirm any claims. An example of this would be a painting that was described in an auction catalogue as being by a German impressionist artist Gabrielle Munter. The claimant purchased this painting in the auction for £6,000. The buyers sent a specialist to inspect the painting before finalizing the payment. The buyers discovered that the painting was a fake and was worth no more than £100. They brought an action based on s.13 Sale of Goods Act in that the painting was not as described.
Consumer Protection from Unfair Trading Regulations …show more content…
A business must give a consumer information about:
•Goods or services they are selling
•Consumers rights to cancel their orders where appropriate An example of this was when BT (British Telecom) was accused of breaking the distance selling regulation because BT didn’t notify their customers in time about the new rules. BT was breaking distance selling regulations by not giving customers enough rights when it comes to cancelling,
Data Protection Act 1998:
This act is designed to protect consumers from unfair use of their personal details. This act impacts any business that keeps a database of customer information, therefore it is critical for the market department of a company that sends out emails. The information of the database must be obtained fairy and lawfully, kept up to date, not kept for longer than necessary and protected in line with a customer’s rights.
Advertising Standards Authority (ASA):
The ASA is an industry body, rather than part of the legal framework. It maintains the British code of advertising, Sales promotion and Direct …show more content…
A pressure group is an organisation group used to influence the government’s beliefs in terms of business. Pressure groups can influence bad press for a business, which can lead to a bad reputation for the business and can lead to a drop in sales. Some examples of pressure groups in the UK are the British Union for the Abolition of Vivisection that campaigns to halt the breeding and use of animal experiments.
This is a social movement that gives consumers power over some businesses. It gives consumers the rights to be safe, choose, be informed and be heard. TV programmes such as Watchdog and Which? All help consumerism by forcing business to be accountable for their practices and products. This act forces business to be accountable for their practises and products.
Advertising needs to avoid offending consumers. The advertising standards authority (ASA) has identified key areas where some people may find the use of language offensive and unacceptable. This can be when advertising refers to sex, the use of strong language, the mocking of religions or is showing people in a demeaning way. When advertising, businesses need to avoid offending consumers. If so this could lead to the destruction of the advertisement. This could then mean a bad reputation on a business if offending any