Essay about Last SUNPOWER THAILAND GROUP 6

8402 Words 34 Pages
Sunpower Strategic Analysis for Expansion to Thailand

Alexis OrsetLukas Radzevicius
Johanna Wais
Adrien Podda
Lukas Radzevicius
Johanna Wais
Alex Orset

Professor: Dr. Stefan Lippert

2014

Summary:

Abstract

To define SunPpower’s strategic expansion plan to Thailand, we firstly looked at the external environment. We have analyzed different aspects of the country , starting from solar radiation coverage, population composition, political, legal environments and energy disposition among on-grid/ - off-grid. Further, we analyzed present competitors and then with various frameworks, like PestelPESTEL and Porter five forces. Wwe saw that Thailand has substantial potential in terms to start
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This region is forecasted to reach 17.2 GW during 2H’14, almost 60% of global solar PV demand, according to findings in the latest NPD Solarbuzz Asia Pacific Major PV Markets Quarterly report (2014). According to Ray Lian (2014), “China, Japan, India, Australia, and Thailand are forecast to rank in the top 10 global PV markets. China and Japan are dominating the demand, with about half of all new PV capacity added this year.”
However, the demand in Thailand is forecasted to decline in 2014, due in part to pending renewable-energy policy changes and investor uncertainty.

Country
2013 installed capacity (MW)
2014 forecast (MW)
Thailand
690.6
753.6
Malaysia
74.7
89
Indonesia
42.8
74.5
Philippines
14.6
89.9
Singapore
15.3
20.3
Rest of southeast Asia
19.9
36.3

Thailand in

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