1- Slogans reinforce repetition. Slogans are brief, catchy, and memorable phrases that may include labeling and stereotyping. Slogans appear to support reasoned ideas, but they tend to mainly act as emotional appeals. Slogans are devised to influence people’s beliefs to support a certain side and to lower the cognitive load on the recipient and encourage repetition. When a slogan or idea is repeated enough times, it may begin to be taken as the truth. Slogans also tie along to another strategy called glittering generalities with emotionally appealing words that are applied to further propaganda, but present no concrete argument or analysis. The repetition of slogans also fortifies learning through imitation. When a prominent leader or authority
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It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience. Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. An example is when President Obama was filmed walking through a suburban neighborhood during his political campaign. The common man approach gives the propagandist the chance to win the confidence of persons who resent or distrust “politically correct” presentations or lingo. It provides a sense of connection and genuinity, which can persuade more people to follow the propaganda. For example, a politician speaking to a certain geographic location can incorporate slang relevant to that area and other colloquialisms to create a perception of belonging.
4- Testimonials are a communicative strategy to build credibility for propaganda. They are quotations, take in or out of context, to support or reject a given policy, action, program, or person. The reputation or the role of the individual giving the statement is purposefully exploited to build trust for the message. This strategy is done in an effort to cause the target audience to identify itself with the authority or to accept the authority’s opinions and beliefs as its
It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience. Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. An example is when President Obama was filmed walking through a suburban neighborhood during his political campaign. The common man approach gives the propagandist the chance to win the confidence of persons who resent or distrust “politically correct” presentations or lingo. It provides a sense of connection and genuinity, which can persuade more people to follow the propaganda. For example, a politician speaking to a certain geographic location can incorporate slang relevant to that area and other colloquialisms to create a perception of belonging.
4- Testimonials are a communicative strategy to build credibility for propaganda. They are quotations, take in or out of context, to support or reject a given policy, action, program, or person. The reputation or the role of the individual giving the statement is purposefully exploited to build trust for the message. This strategy is done in an effort to cause the target audience to identify itself with the authority or to accept the authority’s opinions and beliefs as its