At the time, Facebook and Myspace were big amongst the adult communities. With a steady amount of children accessing computers and the internet, parents did not want their kids to associate themselves with the adult group. This sparked Lane Merrifield, a father himself, to create a virtual world where kids could interact with each other in a safe but fun community with no advertising and negative messages.
“Kids had too much advertising in their lives and we didn’t want to add to that clutter” –Lane Merrifield (2013) With Lance Priebe developing the game, and Lane Merrifield and Dave Krysko making the business model, in 2005, the trio launched Club Penguin, with 1.4 million users five months after initial launch. Access to basic website
“Kids had too much advertising in their lives and we didn’t want to add to that clutter” –Lane Merrifield (2013) With Lance Priebe developing the game, and Lane Merrifield and Dave Krysko making the business model, in 2005, the trio launched Club Penguin, with 1.4 million users five months after initial launch. Access to basic website