The key facts of the case are that even though the film industry and the media has engineered an unimaginative image of a lady, corporations that sell plus sized consumer goods like Lane Bryant are ever-changing the attitude of what is lovely. The case is concerning Lane Bryant which targets the plus size section. The section size is massive since over sixty two percent of American ladies need plus size consumer goods. However, changing this market into sales is troublesome as a result of the makers and retailers have not addressed this phase properly. Lane Bryant is functioning laborious to reposition plus sized consumer goods. This same company is promoting plus sized consumer goods as modern, and marketing it in high end stores. Alternative
