Also it was a period of not knowing much about the design an art in Mexico. Op art, also known as optical art, is a style of art usually created in black and white that uses optical illusions and gives the viewer the impression of movement. It was influenced by art movements like cubism, futurism, constructivism, and dada. During this time Wyman worked closely with Pedro Ramirez Velazquez who was the chairman of the Mexican Olympic committee to create one of the most successful works in visual identification. That being said it was successful because they designed branding elements with wayfinding in mind. Once Wyman had the logotype for the Mexican 1968 Olympics, he was ready to install them anywhere he can think of. There were large scale installations. One can see the energy and the geometry lined radiations of Mexico’s logotype everywhere projecting out of the stadium’s floor to balloons, to uniforms, posters, stickers, wayfinding items, murals, and stamps. One can basically see Mexico radiating out and bringing its energy into the country. There were also lots of parallel lines, combining geometry and creating number forms. Wyman also created a typeface for the Olympics based on the logotype that composed with mainly with Bauhaus and art deco influences with lines radiating out of each
Also it was a period of not knowing much about the design an art in Mexico. Op art, also known as optical art, is a style of art usually created in black and white that uses optical illusions and gives the viewer the impression of movement. It was influenced by art movements like cubism, futurism, constructivism, and dada. During this time Wyman worked closely with Pedro Ramirez Velazquez who was the chairman of the Mexican Olympic committee to create one of the most successful works in visual identification. That being said it was successful because they designed branding elements with wayfinding in mind. Once Wyman had the logotype for the Mexican 1968 Olympics, he was ready to install them anywhere he can think of. There were large scale installations. One can see the energy and the geometry lined radiations of Mexico’s logotype everywhere projecting out of the stadium’s floor to balloons, to uniforms, posters, stickers, wayfinding items, murals, and stamps. One can basically see Mexico radiating out and bringing its energy into the country. There were also lots of parallel lines, combining geometry and creating number forms. Wyman also created a typeface for the Olympics based on the logotype that composed with mainly with Bauhaus and art deco influences with lines radiating out of each