This section of the strategic business analysis focuses on the external influences of Lalla Grill (LG). Specifically, this section concentrates on the things outside of the company, such as the economy, the competition, and new opportunities that might affect its success. GENERAL ENVIRONMENT
Driving Forces
The driving forces, in regard to LG, refer to the impetus, regulations, or influences happening within the restaurant industry. This will be defined in Figure 2.1: PESTLE Analysis of Lalla Grill, which exams the political, economic, social, technological, legal, and environmental impacts on the structure of a restaurant operating within Monterey,