Ladbrokes comes together with SIS for a brand new content deal
Without engaging content an online casino really does start to lose all of its appeal. Seeking to add what’s new and vibrant to its ever-growing ranks, it looks like Ladbrokes has a brand new content agreement to announce. Key content solutions provider on both the casino and sportsbook side of matters, SIS have become a leading industry name and will now work alongside Ladbrokes moving forward. The deal, which really does looks strong on paper, will see Ladbrokes members be given six times more betting opportunities than what is currently being offered up.
For starters, the deal will see its on demand racing game market grow, as SIS will be introducing the likes of greyhound racing, horse racing, and motor racing into the Ladbrokes fold. However, while there will be evident short-term implications of the deal, it is evident that this deal has been signed with a view to the long-term. Reason being that SIS recently launched its much envied second generation of SIS Infinite Games offering during April 2016. With this in mind it is clear that the SIS product offering is growing and improving, with new features such as three new camera views (overhead drone, ride-on, and TV broadcast) and full screen mode really giving …show more content…
Speaking on the new deal, Marc Thomas (SIS Head of Product) said, “SIS Infinite Gaming is forging a new role for ‘virtuals’ in the online market, providing a perfect cross-sell product between casino and sportsbook. We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport. The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with
Without engaging content an online casino really does start to lose all of its appeal. Seeking to add what’s new and vibrant to its ever-growing ranks, it looks like Ladbrokes has a brand new content agreement to announce. Key content solutions provider on both the casino and sportsbook side of matters, SIS have become a leading industry name and will now work alongside Ladbrokes moving forward. The deal, which really does looks strong on paper, will see Ladbrokes members be given six times more betting opportunities than what is currently being offered up.
For starters, the deal will see its on demand racing game market grow, as SIS will be introducing the likes of greyhound racing, horse racing, and motor racing into the Ladbrokes fold. However, while there will be evident short-term implications of the deal, it is evident that this deal has been signed with a view to the long-term. Reason being that SIS recently launched its much envied second generation of SIS Infinite Games offering during April 2016. With this in mind it is clear that the SIS product offering is growing and improving, with new features such as three new camera views (overhead drone, ride-on, and TV broadcast) and full screen mode really giving …show more content…
Speaking on the new deal, Marc Thomas (SIS Head of Product) said, “SIS Infinite Gaming is forging a new role for ‘virtuals’ in the online market, providing a perfect cross-sell product between casino and sportsbook. We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport. The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with