This essay will address the Labour Party’s electoral performance in the 2010 and 2015 General Election. There are several factors that have contributed towards Labours performance in the 2010 and 2015 General Elections. For example; economic performance, party identification, communication, rise in power by the SNP, support by the media, poor leadership, tactical voting, the introduction of challenger parties and political ideologies. One could argue that the Labour party performed worse in the 2015 General Election than the General Election in 2010, this essay seeks to emphasise the effect of the factors listed above.
Considering that Labour are formally a left-wing party means that they tend to focus more on creating a better society, rather …show more content…
(Kavanagh D and Cowley P, 2010) have stated that Labour are either overly or insufficiently left-wing thus, many voters may fail to match their own preferences with the party, also the fact that Labour are not ideologically stable makes it difficult for voters to relate to the party. In addition, in 2005 the Labour party was described as an ‘ideological fluid’, implying that Labour are not politically well-structured therefore, the Labour party were failing to represent themselves well (Moran, M 2005). Although a change in leader, Miliband was also criticised for his ideology. In other words, Ed Miliband attempted to create a ‘pre-New Labour’ future, but as a result, many political figures described the strategy as ‘hideous and ghastly’, one that was likely to fail (Fielding S, 2015). One could theorise that due to an unstable ideology, presented by Labour leaders lead to many voters struggling to perceive the Labour party. This therefore may have contributed towards the Labour party’s poor electoral performance in both the 2010 and the 2015 General …show more content…
These factors being, economic performance, party identification, communication, rise in power by the SNP, support by the media, poor leadership, tactical voting, the introduction of challenger parties and political ideologies. One could theorise that a combination of more than one factor has led to determining the Labour party’s electoral performance. Although, Labour faced defeat in both the 2010 and 2015 General Elections, if one was to compare the Labour party’s electoral performance then, one could theorise that they faced a worse defeat in 2015, as the rise in power by the SNP had the most significant effect on votes than the other factors. Conversely, one could also argue that the economic crash of 2008 has had a continuous effect on the Labour party’s electoral
Considering that Labour are formally a left-wing party means that they tend to focus more on creating a better society, rather …show more content…
(Kavanagh D and Cowley P, 2010) have stated that Labour are either overly or insufficiently left-wing thus, many voters may fail to match their own preferences with the party, also the fact that Labour are not ideologically stable makes it difficult for voters to relate to the party. In addition, in 2005 the Labour party was described as an ‘ideological fluid’, implying that Labour are not politically well-structured therefore, the Labour party were failing to represent themselves well (Moran, M 2005). Although a change in leader, Miliband was also criticised for his ideology. In other words, Ed Miliband attempted to create a ‘pre-New Labour’ future, but as a result, many political figures described the strategy as ‘hideous and ghastly’, one that was likely to fail (Fielding S, 2015). One could theorise that due to an unstable ideology, presented by Labour leaders lead to many voters struggling to perceive the Labour party. This therefore may have contributed towards the Labour party’s poor electoral performance in both the 2010 and the 2015 General …show more content…
These factors being, economic performance, party identification, communication, rise in power by the SNP, support by the media, poor leadership, tactical voting, the introduction of challenger parties and political ideologies. One could theorise that a combination of more than one factor has led to determining the Labour party’s electoral performance. Although, Labour faced defeat in both the 2010 and 2015 General Elections, if one was to compare the Labour party’s electoral performance then, one could theorise that they faced a worse defeat in 2015, as the rise in power by the SNP had the most significant effect on votes than the other factors. Conversely, one could also argue that the economic crash of 2008 has had a continuous effect on the Labour party’s electoral