2010 And 2015 General Election Analysis

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This essay will address Labour Parties electoral performance in the 2010 and 2015 General Election. There are several factors that affected Labours performance in both the 2010 and 2015 General Elections. For example; the economy, the growth in power for the SNP, party identification, introduction of challenger parties, leadership Add more factors.
Considering that Labour are formally a left-wing party means that they tend to care more about society than the economy. As a result, Labour have been criticised heavily for the way they have handled the economy. Prior to the British General election of 2010, the economy faced a crash resulting in an inevitable loss of Labour votes (Green, J and Posser, C). Moreover, up until the 2015 General election many voter felt that the austerity measures from the government, was due to Labour party’s lack of economic management (Fielding, S. 2015). Although, there has been progressive improvements in the economy, voters still blamed Labour for the unstable economy (Green, J and Posser, C). The fact that Labour is seen as incapable of handling the economy means that less people will vote for them. Thus, Labour failed to win in both the 2010 and the 2015 General Elections.
Similarly, party identification is another key factor which has had an effect on the Labour party’s performance in the elections. In other
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2015). Before, the economic crash the Sun newspaper would promote the Labour party thus, attracting potential voters towards the Labour party. But due to, a showcase of poor leadership the Sun newspaper switched from Labour to Conservatives (Fielding, S. 2015). Specifically, in 2009 the Sun began a ‘full blooded partisanship with the Conservatives’. (Kavanagh, D and Cowley. P, (2010). Thus, one could theorise that a fall in popularity would result in a fall in

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