LGBT (lesbian, gay, bisexual and transgender) tourism is a term to replace ‘gay tourism’. They usually open-minded with their sexual orientation and gender identity. (Hughes, 2004)
Over the past decade, Hong Kong has been relying too much on the mainland visitors since the Individual Visit Scheme in 2003. However, Hong Kong residents are resisting to receive more mainland travelers because of the cultural differences and government policies. While nowadays, many countries start targeting the LGBT tourism, Hong Kong can follow the examples and find out the possibility of tapping LGBT market.
In this reflective assignment, it will first briefly to review the Hong Kong tourism industry and literature study. Then to analyze the external and …show more content…
Majority of them were came from Mainland China, owned for 28,383,241. To compare with January to August 2015, both statistics had been decreased for 6.4% and 9.2%. On the other hand, long haul market is continuously rising till 2.6%. (PartnerNet, 2016) These statistics have clearly stated out that the Mainland market is shrinking but long haul market is expanding. While turn back and have a look on the statistics, Mainland China accounted for 75% of the total visitor arrivals, over rely on one single market is partly hide the crisis. Therefore, Hong Kong government should further consider to explore another market in order to maintain Hong Kong’s competitiveness.
Literature Study
The theme of Pritchard et al (1998) reviewed the literature on the emergence of gay tourism. The literature provides a clear concept of readers on the issue of gay community and its destination. It details the developments of Manchester and Amsterdam, which are two European gay-friendly destinations. The article key analysis on the importance of the specific spaces and public places to gay community, which is one of the factors forces the community to become a gay destination. In particular, it also mentioned about the significance of gay events and festivals on how they brought out economic …show more content…
According to the statement of Ritchie, Holcomb and Luongo, they recognized the gay market was including a potentially large market of upscale and well-educated professionals. In the United States, nearly 40% of unmarried homosexuals hold a college degree compared to 31% of unmarried and married heterosexual. Meantime, 7% of the homosexuals holding doctoral degrees, with a median income of $51,300, nearly twice of the national average (Simmons Market Research Bureau, 1992). It concludes with an affirmative statement: Homosexuals are more willing to buy discretionary items especially travel products, which we are concentrating
Over the past decade, Hong Kong has been relying too much on the mainland visitors since the Individual Visit Scheme in 2003. However, Hong Kong residents are resisting to receive more mainland travelers because of the cultural differences and government policies. While nowadays, many countries start targeting the LGBT tourism, Hong Kong can follow the examples and find out the possibility of tapping LGBT market.
In this reflective assignment, it will first briefly to review the Hong Kong tourism industry and literature study. Then to analyze the external and …show more content…
Majority of them were came from Mainland China, owned for 28,383,241. To compare with January to August 2015, both statistics had been decreased for 6.4% and 9.2%. On the other hand, long haul market is continuously rising till 2.6%. (PartnerNet, 2016) These statistics have clearly stated out that the Mainland market is shrinking but long haul market is expanding. While turn back and have a look on the statistics, Mainland China accounted for 75% of the total visitor arrivals, over rely on one single market is partly hide the crisis. Therefore, Hong Kong government should further consider to explore another market in order to maintain Hong Kong’s competitiveness.
Literature Study
The theme of Pritchard et al (1998) reviewed the literature on the emergence of gay tourism. The literature provides a clear concept of readers on the issue of gay community and its destination. It details the developments of Manchester and Amsterdam, which are two European gay-friendly destinations. The article key analysis on the importance of the specific spaces and public places to gay community, which is one of the factors forces the community to become a gay destination. In particular, it also mentioned about the significance of gay events and festivals on how they brought out economic …show more content…
According to the statement of Ritchie, Holcomb and Luongo, they recognized the gay market was including a potentially large market of upscale and well-educated professionals. In the United States, nearly 40% of unmarried homosexuals hold a college degree compared to 31% of unmarried and married heterosexual. Meantime, 7% of the homosexuals holding doctoral degrees, with a median income of $51,300, nearly twice of the national average (Simmons Market Research Bureau, 1992). It concludes with an affirmative statement: Homosexuals are more willing to buy discretionary items especially travel products, which we are concentrating