Kylie Jenner Cosmetics Brand Analysis

Decent Essays
More often than not, consumers tend to purchase products because of their brand names rather than researching the quality of the product. This is extremely common in the world of cosmetics. For example, Kylie Jenner Cosmetics is an extremely sought after makeup brand even though many public reviews of Miss Jenner’s products have been anything but positive. Despite the mixed feelings on KJ’s products, they still continue to be sold out within seconds of release. In order to test this brand and discover whether the products were worth the price and fuss, a full face makeup look using Kylie Jenner products was created, as well as another full face makeup look, replacing KJ’s cosmetics with the well-known drugstore brand, Revlon. Throughout this …show more content…
This eyeshadow palette was $42.00 and it includes nine different shades. Upon the opening of the packaging, it was noticed that there wasn’t any mirror included (this would bring the price up) but it would be beneficial to those who are on the go. The packaging consisted of a matte white coating, a detailed eye design with bronze tears, and the name of each shadow on the back of the package. It opened up like a booklet, showing off a clean, simple look to contain the circular pigments. Starting off with Topaz, a matte Taupe color, it was apparent that the formula for the shadow was quality. The eye pigment blended into the crease extremely well and resulted in a nice casting …show more content…
This contains similar shades to the KJ Kyshadow palette but is priced at $15.00 and includes 10 different eyeshadows. The packaging was black, simple, and extremely flimsy. The lid that was supposed to cover and protect the makeup felt as if it were going to break off into my hand the second that it had been opened. Also, there were no names recorded for the shades so numerical-order from left to right and top to bottom had to be put in place in order to distinguish which shadow was being referred to. The first shadow that was picked up was the second pigment in the palette. This particular shade resembled Topaz, but was slightly lighter. Application went smoothly and number two resulted in a nice, gentle crease. However, the use of more product was needed in order to get the color pay

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