Kudler Fine Foods Essay

2347 Words May 1st, 2014 10 Pages
Kudler Fine Foods Marketing Research University of Phoenix Christy Holley
Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the competitive environment is essential to their marketing strategy and methods of how
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Does Kudler have enough resources to launch the promotion of its stores? Reducing operations costs while increasing revenue, is an issue that will need to be resolved so Kudler can perform adequate marketing research. In order to grow, the company must be proactive in using its funds to reach more people. Another issue important to marketing research is understanding consumer buying behaviors. Kudler executives may think or assume one thing about the company’s customers, but reality may be different. Kudler’s development and implementation of an integrated system of tracking customer purchases and preferences using customer relationship management (CRM) software will help the company personalize loyalty programs, marketing campaigns and other services, resulting in a loyal customer base (Kudler, 2007).
Three areas in need of marketing research Kudler’s started out as small, but has experienced rapid growth recently. This growth will be stopped in its tracks if adequate advertising is not implemented. New customers must be obtained to continue growth. Social networking and word-of-mouth are legitimate growth strategies, however, other avenues of promotion, such as television, radio, internet and print advertisements should be examined to reach a new customer base. Research into Kudler’s customer base is needed. Who are Kudler’s customers and what are they concerned about? Is pricing

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