Essay Kudler Fine Foods Marketing Research

1226 Words Jun 6th, 2012 5 Pages
Kudler Fine Foods Marketing Research
Shakila Fryer
MKT/421 r12
University of Phoenix
May 11, 2012

Kudler Fine Foods Marketing Research

Developing an effective marketing strategy is very important for Kudler Fine Foods (KFF) to succeed in today’s changing economy. To create an effective marketing strategy, careful research of competitor intelligence and future economic growth is applied to eliminate barriers in expanding services and improve customer satisfaction. Kudler Fine Foods continually generate exceptional customer service while providing gourmet groceries for their target market; but additional research is required to successfully maintain customer loyalty while reaching the organization’s future objectives.
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The direction of targeting these individuals should involve advertisements on craigslist, local new papers, and offering internships for graduates who have attained degrees in business or inventory management. Although KFF’s advertisements have generated revenue success in current locations, geographic expansion are vey expensive. Employing managers to aid in the current location will produce more profits therefore permitting more opportunities to expand without creating financial hardships. Using more advertisement resources could also generate more clientele. Certain programs that can benefit from more advertisements resources include The Frequent Shopper Program and New Customer Focused Program. Kathy’s advertisements include newspaper ads, flyers, radio spots, and other local printed materials; but to reach a broader consumer base, adding modern technology and television commercial advertisements improves Kudler Fine Foods opportunity to establish a new consumer base, increase income, and open new out-of-area locations. Researching the declining economy creates awareness in managing affordable prices for customers purchasing goods and services at Kudler Fine Foods. This is important because the economy constantly changes. This threat produces threats in standard pricing plans, ordering more produce, and promotional

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