Krispy Kreme Doughnut Essay

1875 Words Nov 5th, 2013 8 Pages
Krispy Kreme
Case Study: Adapting to the Changing Needs of Consumers
By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson

Table of Contents
Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ....................................................................................................................................... 2 Current Situation
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23 Costs ........................................................................................................................................................ 23 Expansion ................................................................................................................................................ 25 Economic Risk ......................................................................................................................................... 26 Changing Consumer Preferences ............................................................................................................ 27 Key Problem .................................................................................................................................... 27 Recommendations ........................................................................................................................... 28 Implementation Plan............................................................................................................................... 30 Appendix ......................................................................................................................................... 32

Executive Summary
Krispy Kreme is a doughnut manufacturer and retailer that was founded over 70 years ago and has since expanded into a global firm. After several structural changes,

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