Krispy Kream Background Essay

1397 Words 6 Pages
Company Background Krispy Kreme Doughnuts, Inc. is the parent company of the Kripsy Kreme Doughnuts chain stores. It was established in 1937 and the company is based in Winston-Salem, North Carolina, United States. The founder of the company, Vernon Carver Rudolph began his career with a small retailer business. He started his business by renting spaces for only manufacturing purposes and then sends the donuts to groceries to be sold. He then bought the doughnut shop in Paducah, Kentucky, from a French chef from New Orleans. Vernon received the company’s assets, good will, and the rights to a secret yeast-raised doughnut recipe upon purchasing the company.
In the early summer of 1937, Vernon had decided to open his own doughnut shop.
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There are various types of doughnuts that are available in the market. These different flavors of doughnuts were produced with different kinds of ingredients. For example, one of the doughnuts which are called ‘Chocolate Sprinkle’, is made from the traditional-yeast. The Original Glazed doughnut is the signature treat of Krispy Kreme. It was made from the recipes back in the 1930s which actually helped to set up the Krispy Kreme.
Krispy Kreme offers 16 varieties of doughnuts and two types of coffee here in Malaysia’s outlet. The varieties of Krispy Kreme Doughnuts can also be found online. These varieties of doughnuts are made from traditional-yeast, traditional-cake and so on. The different flavours of the doughnuts aims to target different types of customers as each and every one of us have different habits and taste. Green Tea Twist, one of the doughnuts available at Krispy Kreme, is special in its own way. Its new twist doughnut shape and powdered all over with Original green tea powdered were made especially for the green tea lovers. It is also known as a must try doughnut for the green tea lovers. The list of doughnuts available here in Malaysia are as follow:- 1. 2. Orginal Glazed 3. Chocolate Iced Glazed 4. Chocolate Ice Kreme Filled 5. Chocolate Iced Custard Filled 6. Chocolate Iced Cake 7. Cappuccino Kreme 8. Almond All

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