Krave Better: Case Study

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Company Description Krave is an all-natural food company, but specializes in premium beef jerky. The high-protein beef jerky comes in over fifteen different flavours and meat options. The company was founded by Jon Sebastiani in 2009 whom was desired to have a delicious, healthy, and on-the-go snack for athletes to the busy business man.

Corporate Social Responsibility “Krave better” Campaign encourages people to make better decisions in everyday life. By post video or pictures of personal accomplishment or explaining why and how they will can improve with Krave while using their hastage #KraveBetterContest. The prizes are spending time with one of the three Krave sponsored athletes such as Jillian Michaels, Vernon Davis, or Meb Keflezighi. …show more content…
Krave is in Hershey store in North American and in big retailers such as amazon and target. The product is available across of the world, but mostly focused in North American.

Why Argentina? I chose Argentina because of their culture for meat. Argentina consumes the most amount of meat per capita in the world. Occaulaity, Argentina falls into second to Hong Kong, and Uruguay because of the loss of culture and meat is linked to cancer research. The reason I chose Argentina over the United States, Hong Kong, or Uruguay is because the culture and population. Argentina culture is strongly influenced with meat consumption by comparison to the world. A man in Argentina was asked about his thoughts about cancer being linked to cancer “I have no intention of changing because I love meat so much. Even if there are risks, I would continue ( Watts 14 )”.

Market Analysis

S.W.O.T Analysis for Krave expanding to Argentina
Strength
• Largest beef jerky

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