The brand’s “Big Bets” (variations of previous sauces) have been especially popular among millennials, and consumers with innovative tastes. Kraft Heinz has been successful by specifically meeting needs of and adapting products to customer.
The premium nature of Kraft Heinz products allows the company to charge a higher price. Consumers are willing to pay more in order to experience better quality. As the economy slowly improves, more consumers are willing buy Heinz. As Oakley points out however, "early signs are that customers are failing to migrate back to brands" (Oakley, 2017). After touring a local supermarket, Heinz price for a bottle of ketchup was $2.89, while the competitor’s price was over a dollar cheaper. The same was true for
The premium nature of Kraft Heinz products allows the company to charge a higher price. Consumers are willing to pay more in order to experience better quality. As the economy slowly improves, more consumers are willing buy Heinz. As Oakley points out however, "early signs are that customers are failing to migrate back to brands" (Oakley, 2017). After touring a local supermarket, Heinz price for a bottle of ketchup was $2.89, while the competitor’s price was over a dollar cheaper. The same was true for