Kraft Foods Case Study Solution

Register to read the introduction… This should allow for innovation, increased efficiency and maintain quality products for each division. It will be broken down into Meals and Deserts and Enhancers and Snack nuts. This will create leadership opportunities and increase employee opportunities in each division as they grow in sales and size. So in the case of Kraft Foods Group the company as much strength that it has maintained even through the spin-off from its parent …show more content…
These opportunities may be evaluated by the organizations and be used to make adjustments to the strategic plan to capitalize in areas that are currently considered niche markets or underutilized in the grocery and beverage arena that could increase market share and product awareness. Where there are opportunities there are also threats that could cause damage to any corporation. Threats could be due to the weather, people from outside of the company, changes in laws and other issues that would or could still occur in the environment if the company did not exist. Threats: * Chemicals such as dyes that are used in food could be deemed harmful after years of use * New competitors emerging into the market as well as the strong ones like Nestle and …show more content…
Many of these brands make from 5 million to 100 million dollars annually these funds could help Kraft look into innovations, new marketing techniques and even distribution methods. Currently Kraft has numerous strengths that can help guide into future endeavors, and weakness can be evaluated to be solved or even turned into an opportunity for future achievements. Threats will always exists in the corporate world if they are evaluated many solutions may be found to increase the company’s strengths and even opportunities to find a solution that anyone competitor may stumble upon and push them further in the lead of becoming top grocery and snack