Kpmg Case Analysis Essay

1116 Words 5 Pages
1.4. Strengths/Weaknesses

What I have noticed as I worked with KPMG Tunisia is that their management process is done properly. Actually, what I consider as a strength, is the transparency of the firm. There is no doubt in the evidence and the accuracy of the information they provide and the services they offer to the public. Everything done is visible by everyone at any time. In fact, what makes the work done that way, is the fact that the company belongs to an international network. This is, to my mind, the key success of the company. It is always operating under control. Always doing the best to maintain certain standards . They are committed to ensure continuous improvement and quality service delivery. And they are succeeding
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And since KPMG is a service oriented firm, it adopted only some portions of the value chain process. Figure 5 - The Value Chain

When analyzing the case of KPMG, we talk about:
Support activities: Infrastructure: It is all about activities such as finance, legal, quality assurance and accounting. These activities are crucial for KPMG's operations.
HR Management: It is also an important component of the value chain. It ensures the efficiency of the workflow. It provides the company with its assets: The highly qualified profiles for each specific need of the company.
Technology: In the department where I worked, the accountants use the Accounting software Sage 100. They also have recourse to Eurécia, the HR software in order to collect the information they need.
Primary activities:
Inbound logistics: The input for KPMG is the information about the clients, their portfolios.
Operations: It is the process of managing the inputs and preparing them. It is more about the planning and organizing procedures of the company.
Outbound logistics: Preparing the auditors and assigning them with missions by providing them with the needed information.
Services: Finally performing the service
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The value chain process is a tool that enables the company to sustain competitive advantage. In fact, it strengthens the resources of the company. It not only aims to maximizing the growth, but also plays a major role in reducing the costs wasted in secondary activities. It makes the employees overcome the tasks that bring less value to the workflow. They help them focus on the ones that bring an added value to the work process.
Also, the tool is too flexible and useful that it makes the managers look at the company deeply. Which enables them to differentiate themselves among others and identify their strengths and weaknesses compared to their competitors.
Besides, when thinking in the long run, such a tool enhances the profits of the company since its improves the customer relationships by providing better services.


It is true that this tool is useful, but it has some drawbacks for sure. In fact it may be hard sometimes to gather information to prepare the value chain analysis. The best example that supports this limitation is KPMG because it is a service oriented company. Also, when focusing on the tax planning and relating it to each operation in the business process, the company focuses on one segment and may neglect other things, which makes the managers lose sight of how the different activities coordinate and relate to each

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