Koyo Jeans Case Study

1158 Words 5 Pages
INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG
Introduction
William Cheung, the founder of Koyo Jeans, had a very modest beginning. He began his journey by working for a wholesaler who was already renowned in the fashion industry. He used this opportunity to sharpen his craft until he was able to establish his entity. Initially, he encountered numerous challenges since he was not an expert on matters such as outsourcing raw material, supply, sales, and delivery. Despite all this, he was able to create an international brand that is well known for its unique style. This study shows the various aspects of Koyo jeans from the external business environment to the internal environment. Business analysis tools such as the SWOT analysis and Porter
…show more content…
The products are also sold in the Canadian market, France, and China. Canada has one of the strongest economies in the world. Moreover, the demographics analysis shows the country consists mainly of young people. While other European and Canadian brands continue to dominate the market, Koyo jeans has its share of the fashion market. On the other hand, a strong economy, France has recorded a significant increase population and household expenditure in the last decade. These statistics are an indicator of the excellent market prospects and increased potential for Koyo jeans. Finally, so much has been projected on the financial performance of the Chines market lately. Pundits’ argue that the Chinese market is morphing rapidly and will soon take over the global economy by 2030. Based on these findings, Koyo jeans in China is expected to match the country’s growth and thus expand its Chinese market.
Macro, micro, and lifecycle
The Macro environment for the organization in all its markets is showing similar growth trends. These trends are a rise in the gross domestic product, increasing populations and adoption of the pop culture due to the growth of the entertainment industry. At the micro level, the company does its manufacturing in China which is cheaper when compared to the production costs in other nations. In addition, in these countries, the consumer buying power is high, and the choice of purchase is influenced
…show more content…
Koyo Jeans uses franchising as a business strategy and to increase its competitive advantage. Due to the high quality and unique fashion style represented by the brand, the products have a high demand especially in the fashion nations of the world such as France. Finally, the company has easy access to cheap labor and raw materials that have helped it minimize its production costs significantly. Analyses of all the factors in the porter’s diamond model are an indicator of the organization 's business prospects and

Related Documents