Due to the widespread media coverage of Mr. Korbel’s arrest coupled with the negative connotation it attaches to the leadership of BIO, it is necessary to immediately execute proper steps to ensure effective reputation management.
The first step required to manage this crisis is implementation of the established Crisis Management Plan (CMP) and utilization of the well-trained Crisis Management Team (CMT) which will aid in containing this crisis and limiting the duration.
The CMP establishes that the first communication strategy will be for CMT to prepare an official statement release. We need to respond quickly to protect our own interests as well as our stakeholders. All statements will be presented by the official BIO spokesperson, Karla Goleman.
Official Statement:
Big International Oil (BIO) confirms that Dusty Korbel, Chief Executive Officer of BIO was arrested on suspicion of misdemeanor driving while intoxicated on Wednesday, March 2nd. Mr. Korbel is out on bond at this time and has not been convicted.
Per BIO’s …show more content…
It is my recommendation that the acting Chief Operations Officer (COO) should fulfill the duties of the CEO in his absence. The board should immediately confirm this leadership transition for business continuity. The CMT spokesperson will provide a separate press release to the media of the board’s recommendation to name the COO as acting CEO. Additional notifications will be sent to all stakeholders via email. Our web pages will be updated to reflect this change within 12 hours. This step utilizes established BIO leadership to act as the CEO which will allow for day-to-day operations to continue without