Kony 2012 Film Analysis

The Invisible Children foundation was established in 2004 by two filmmakers; Jason Russel and Bobby Bailey. In 2003, the two men journeyed to Uganda with the intentions of exposing a story to the world. The story that would ultimately become the most spoken of subjects in America in addition to the world. Russel and Bailey started the Kony 2012 Movement after being introduced to the vial tragedies in Uganda. A group called the Lord’s Resistance Army (LRA) led by Joseph Kony, abducted children from their homes; the girls sold as sex slaves and the boys turned into soldiers (Invisible Children, 2004). To Russel and Bailey’s surprise, these abductions have been going on for more than 20 years. In those years, more than 60,000 children were ripped away from their homes, consequently forced into imprisonment (Joseph Kony, 2014). The prevailing force of the Kony 2012 Movement tapping into the power of viral media to reach a global audience, analyzes the seemingly …show more content…
The story needed to be heard by the world. The Kony 2012 movement born in 2004 as primarily an experiment was to raise awareness for the matter. When the 30 minute documentary called Kony 2012 was released, its viewings reached 100 million viewers in less than a week of being on YouTube. Nobody expected this outcome. Nobody anticipated the reactions of the watchers. Nobody predicted the overwhelming support. In the film produced by Russel, he met a little boy by the name of Jacob Acaye. Acaye who was no more than age 11, explained to Russel what was happening in Uganda that the rest of the world was oblivious too. Acaye described the inexplicable persistent fear that he along with the other children in Uganda felt every day. In fact, when he was younger, he witnessed the furthermost dreadful thing a child could ever witness. He was forced to watch his brother be killed by the LRA ( (Russel,