Kohls Case Study 2012

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After researching Kohl’s, the decision i’ve made would be to not buy their stock. Although it is possible for Kohl’s to do well in the future, I would not be willing to make that bet. The stock dropped four dollars from September 11, 2017, when we began reviewing its stock price, to October 6, 2017. Although, there isn’t a dramatic decrease, the results still shows that there wasn’t a significant growth for the company. Before analyzing the company closely, I thought Kohls and several other retail stores would go out of business in the next ten years - only to make room for Amazon and stores like Walmart, Costco, and Sam’s Club. However, after reading an article in Forbes magazine summarizing that Kohl's is partnering with Amazon, it shows that both companies are expanding to be more efficient for customers. Consumers being able to return products bought on Amazon at Kohl’s stores shows growth and development for both companies. This will create the incentive for people to shop at Kohls, more so for those who usually would not. …show more content…
As a result of Kohl’s working with Amazon, there could be a possibility for Kohl's sales to increase, so now would be a smart time to buy Kohl’s stock; in other words, the price is low, and the company is trying something new that could lead to big

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