Introduction
Kodak is an American technology company and focus on imaging solution and services by providing packing, functional printing and graphic communication.
Kodak has dominated the photographic film sector for many years. Their business performance is going to be affected greatly because the change internal and external environment.
Today, the appearance of new product and service has impacted the whole traditional photographic business. The new products and service could be digital cameras, inkjet printers, sensors, software, retail kiosks, and paper processing chemical and professional photographic films services. It helped Kodak enjoy a great market share of new product and service by merger with related companies like AOL online. Also other rivals have posed vast threats that have impacted Kodak's business. The rivals are Canon, HP and Sony that they provide same product and service to compete with Kodak. …show more content…
Porter's five forces (MAGRETTA, 2012)
Five force framework encompasses five forces that are buyers suppliers substitute, new entrants and rivalry. They have clear and direct relationship to the industry profitability as the pressure of force would be put on the cost or the price. Understanding the force helps assessing its strength and the attractiveness of industry. The firm can have better understanding its position and the rival position in the industry.
The model emphasizes the industry structure and explain how the industry structure work , how it create and share the value. There is close relationship between industry structure and industry's profitability.
Five forces are fundamental and universal. It can apply in different industries for it encompasses relationship fundamental to all commerce: those between buyers and sellers, between sellers and suppliers, between rival sellers, and between supply and
Kodak is an American technology company and focus on imaging solution and services by providing packing, functional printing and graphic communication.
Kodak has dominated the photographic film sector for many years. Their business performance is going to be affected greatly because the change internal and external environment.
Today, the appearance of new product and service has impacted the whole traditional photographic business. The new products and service could be digital cameras, inkjet printers, sensors, software, retail kiosks, and paper processing chemical and professional photographic films services. It helped Kodak enjoy a great market share of new product and service by merger with related companies like AOL online. Also other rivals have posed vast threats that have impacted Kodak's business. The rivals are Canon, HP and Sony that they provide same product and service to compete with Kodak. …show more content…
Porter's five forces (MAGRETTA, 2012)
Five force framework encompasses five forces that are buyers suppliers substitute, new entrants and rivalry. They have clear and direct relationship to the industry profitability as the pressure of force would be put on the cost or the price. Understanding the force helps assessing its strength and the attractiveness of industry. The firm can have better understanding its position and the rival position in the industry.
The model emphasizes the industry structure and explain how the industry structure work , how it create and share the value. There is close relationship between industry structure and industry's profitability.
Five forces are fundamental and universal. It can apply in different industries for it encompasses relationship fundamental to all commerce: those between buyers and sellers, between sellers and suppliers, between rival sellers, and between supply and